I posted this in 2012 on a previous website but it is still very relevant and perhaps helpful to some readers, clients and start-ups.
Frameworks and lists are sometimes the catalysts to provoking action that produces results.
This is one such list in my view (discovered via a tweet by Robert Clay @marketingwizdom):
Words of Wizdom: Every sale has five basic obstacles:
- no need,
- no money,
- no hurry,
- no desire,
- no trust — Zig Ziglar