I posted this in 2012 on a previous website but it is still very relevant and perhaps helpful to some readers, clients and start-ups.

Frameworks and lists are sometimes the catalysts to provoking action that produces results.

This is one such list in my view (discovered via a tweet by Robert Clay @marketingwizdom):

Words of Wizdom: Every sale has five basic obstacles:

  • no need,
  • no money,
  • no hurry,
  • no desire,
  • no trust    — Zig Ziglar