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I’m Cliff.  Clifford Peat 

And I know how it feels to be in business.

Making decisions, being responsible for staff and everything else – bouncing between excited optimism when things go well and fretful gloom when the way forward isn’t clear.

That’s why I work today with business owners and managers. To put another shoulder to the wheel and add experience and skills that can help along the way.

Being a London trained chartered accountant and running my own and other people’s businesses gave me a “client-side” appreciation of business finance and insight into the process of decision making.

For over 30 years I have worked with hundreds of owner-managed firms to tackle all sorts of business issues, challenges, problems and opportunities.

These have included analysing growth opportunities, implementing productivity systems, preparing detailed business plans, formulating business models for businesses and new products and services, preparing businesses for sale, dispute resolution and much more.

The sectors have been as varied as service businesses like PR Consultants, Digital Media Agencies and from Solicitors to Engineering firms and Waste Disposal companies and charities (to name a few).

Applying the skills of being clear minded, analytical and a perceptive listener is essential.

But equally important, is using new technologies and methods to review all aspects of business – from operations – to management information and control – through to marketing and customer engagement.

Being objective also, means that the owner is given a polite but unvarnished assessment of the issues from my independent viewpoint.

I offer an initial confidential meeting to assess this for which there is no charge and no obligation on either side.


A three month commitment to the discipline of structured management review meetings.

More details here:Support

Whole business reviews – using risk reducing techniques

  • Business Models
  • Strategic Plans
  • Business Plans
  • Action Plans

07967 180615

Modelling NEW businesses and proposed products and services

Help identify value propositions and validate product/market fit – increasing potential for success and reducing risk.

07967 180615

Communicate the relevance of the financial numbers and help develop: Management information reporting systems geared to decision making.

07967 180615

Financial systems review

  • Identify adequacy of financial systems and
  • advise on improvement and
  • where appropriate, oversee implementation.

07967 180615

Prepare for sale of the business

  • Identify steps and actions to be taken to prepare a business for sale.
  • Assist with implementation of preparatory actions if appropriate.
  • Support and monitor the negotiation process.

Planning tips

07967 180615

Acquisition of a business

  • Carry out top level review of business and potential.
  • Oversee due diligence process.
  • Support and monitor the negotiation process.

07967 180615

Working with Clifford on a sales, marketing and growth plan really helped re-energise my whole attitude to the business.

He helped me explore new ways of driving the business forward with a strong purpose and a detailed plan.

The results of our time together have already been significant.

I now feel much more motivated and very positive about the future of my business


Managing director, Confidential

[After a 3 hour New Business modelling session with Cliff – using Strategyzer]

It is really helpful to have an overall  plan or view of the business and I now feel that everything is “in one place” as opposed to all these ideas or bits of info being “out there”.

So the work on the detail can now start in earnest…  I can see there is much work to be done on the detail and testing.


Start-up founder, Confidential

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