Are you thinking of starting a business or changing your existing business?
Can I suggest you invest time in watching Strategyzer’s new set of 6 short videos -“From Idea to Business – Animated Series” (link at end of this blog)
These are animations with a sensible story line and well written narrative.
The narrative clarifies how the Business Model Canvas (BMC) can be used.
It’s a framework for modelling your proposed business
Not as a static statement: but as a dynamic developing hypothesis
The BMC is updated when the business “guesses” are tested, validated or revised
And here is the spoiler (!) – the final model produces a successful and scalable business.
The audience cheer and you may feel a burst of optimism. (If you don’t like happy endings I’m sorry!!)
To fully understand the principles referred to in the videos you need to read these books (at least)
The Lean Startup by Eric Ries
Business Model Generation by Alex Osterwalder and Yves Pigneur
Four Steps to the Epiphany (Customer development) by Steve Blank
All of them are very readable and tell stories of “real” businesses.
The Amazon links are in the sidebar on this page – or simply search Google
If you want to discuss any aspect of Business Modelling just call me
(UK) 07967 180615 – Cliff Peat FCA
Video here: From Idea to Business – Animated Series