What’s not to “like”?

“Like” is not to like. Try not using that word when talking or thinking about our businesses. It’s a subjective, emotional response. An example: “Here’s the new logo design from the agency – what do you think?” – the CEO asks the management team.  An important...
The value of business ideas

The value of business ideas

If a business continues to do just what it has always done it will probably wither and die. Sometimes we don’t think of a decision as being “an idea” – we just do something because it seems to make sense.  But of course there has been a subconscious process of...