What’s not to “like”?

“Like” is not to like. Try not using that word when talking or thinking about our businesses. It’s a subjective, emotional response. An example: “Here’s the new logo design from the agency – what do you think?” – the CEO asks the management team.  An important...

Selling to big businesses

Another one from the archives and passing on some wisdom from a marketing star: If you are in business and don’t follow Seth Godin or read his books, perhaps you should. His blog (of 29 May 2012) considers B2B selling where your “B” is small and...